In talking with various branding experts over the years, I have heard many definitions of the word, brand. My favorite of these definitions is this: A brand is a promise fulfilled. It is so short and so elegant. I have rebranded. The Optimized Geek Podcast is no longer. Welcome to Get Yourself Optimized. The reason for the rebrand is simple. I want to appeal to more than just geeks. My brand promise is to help you get optimized, regardless of whether you identify as a geek or not. This wider…

In a world obsessed with five and ten-year plans, it’s easy to get so caught up in the big picture that you forget to take the smaller steps you need to get there. Believe it or not, any goal you make should only be 90 days out. Research around procrastination and avoidant behavior indicate that goals further out than this create high levels of avoidant behavior. While it’s important to keep the big picture in mind, sticking to concrete, 90-day goals helps you stay focused on getting there. "Doing more…

For many of us, it’s hard to let go of control of many aspects of our business. Whether it’s our email inbox or our blog posts, it’s never easy to relinquish control. Imagine how much easier life would be, though, if you knew you could go on sabbatical for six months and your business wouldn’t miss a beat. When you have the right team of virtual assistants, your business can operate with minimal input from you. This means you can focus on the things that you actually need to do…

Fear sets up a dam across creative impulse, and doesn’t let anything through except fear itself. (And, as you’ll learn, fear takes a great deal of creativity in its own right!) Just as fear knows how to grow itself, creativity knows how to grow itself too. By focusing on creativity, you can become more creative. By focusing on desire, expectation, and imagination, you can find unbridled, unimpeded creativity flowing through you more powerfully than you ever thought was possible. You’ll learn all about this, and much more, with Barnet Bain…

"Connectedness is understanding that there is an unseen hand that's making moves in the universe." Luke Storey If you’re a faithful Get Yourself Optimized listener, you’ve probably already heard my recent conversation with Luke Storey. Luke, who hosts the Life Stylist Podcast, was already a recurring guest on the show. He originally joined me to talk about fashion in one of my very first episodes. In our more recent conversation, we discussed extreme biohacking, spirituality, and how this combination can lead to a higher level of consciousness. Today, Luke generously…

"Once I made the decision to go from a fashion stylist to a life stylist, I found my real passion." Luke Storey Most of us stop believing in Santa Claus when we’re children. But what if believing in him as an adult enhanced (rather than detracted from) our lives? Because we are fundamentally unable to access ultimate truth, we shouldn’t think of our beliefs as true or false. Rather, we should view our beliefs as either empowering or disempowering. Choosing empowering beliefs leads to an empowered life! Luke Storey explores…

"Alpha waves promote creativity, innovation, intuition, calmness, relaxation, and mood stability." Chris Keane Imagine how profoundly and powerfully it would impact your life if you spent 40 years as a monk meditating on a mountaintop. There’s no doubt you would gain enlightenment, clarity, and train your brain to function in remarkable ways. Unfortunately, most of us don’t have time to spend 40 years meditating. The good news is that there’s an incredible program that helps you reap many benefits of meditation in just five days. My guest today, Chris Keane…

"Certain things have more power than others, and that is just part of the journey." Kate Beeders Every single one of us has at least one story that we tell ourselves about money. These stories are often ingrained in us at a young age. We may not even realize what they are or recognize how they impact us today. Money stories can have a significant influence on how we handle money throughout our lives and can even hold us back from achieving financial success. Kate Beeders knows all about negative…

Are you reading these show notes while checking your email, chatting on the phone, or thinking about other things you need to accomplish today? This is a perfect example of the kind of multitasking that most of us do every day. Multitasking can make us feel like we’re being extra productive. Unfortunately, it does the exact opposite. Multitasking actually involves rapidly switching between two or more tasks, resulting in a lack of focus and attention. "Work life integration involves understanding your natural states and compartmentalizing what you do." Ari Meisel…

Inbox zero. It’s something we all strive for: that satisfying “(0)” beside your inbox, indicating that you have no new emails or emails that need your attention and minimizing the amount of time you need to spend on your email every day. For those of us who are bombarded by dozens or hundreds of daily emails, though, maintaining inbox zero can require rigorous commitment and attention in and of itself. That’s why the key isn’t just email management, but also getting to email zero. "We focus on work life integration…

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