Episode 143 |

Creating Money Instead Of Earning It with Aaron Ross

Aaron Ross @motoceo from Predictable Revenue is here to talk about being proactive about your job and career and making things happen in your life and business. Click To Tweet


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This Week’s Guest:

Do you treat a rented apartment the same way you would treat your own home? Do you treat a rented car as well as you treat your own car? If you’re like most people, the honest answer is probably “no.” Similarly, most people who figuratively rent their jobs don’t treat them with the same passion or the same investment as they would if they felt they owned their jobs. This doesn’t necessarily mean having financial ownership of the job; emotional ownership is just as important.


Tune into this episode with Aaron Ross to learn more about this concept of employee ownership and owning, rather than renting, jobs. Whether you’re a business owner or an employee, this conversation provides valuable information about lifestyle design from a true expert on the subject. Aaron is married with 11 children and three dogs. He’s also the author of From Impossible to Inevitable and Predictable Revenue and the cofounder of Predictable Revenue, the Outbound Success Company, and Predictable University. Aaron manages his time so well that he meets his financial obligations and professional commitments with a 25-hour work week.

Find Out More About Aaron Here:

Predictable Revenue
Predictable University
Aaron Ross on LinkedIn
Aaron Ross on Twitter
From Impossible to Inevitable

In This Episode:

  • [01:40] – Aaron starts off the conversation by talking about his background and his many children. He also addresses how much of his time he spends away from home versus with his family.
  • [05:15] – It’s taken Aaron a lot of years to get to the point where he can make the money he needs from relatively few hours per week, he explains.
  • [09:00] – We hear more about Aaron’s book From Impossible to Inevitable.
  • [12:13] – Aaron elaborates on the concept of renting a job that he has been talking about, comparing it to the experience of owning versus renting a house or car.
  • [14:39] – What does Aaron do when he has employees who are just there putting in the minimum not to get fired?
  • [16:53] – We hear Aaron’s recommendations for careerists and CEOs, setting aside the clockers and complainers for the moment.
  • [18:49] – Stephan and Aaron discuss some things that managers struggle with. Aaron then digs into what he calls forcing functions.
  • [22:27] – Should you get rid of the complainers in your organization?
  • [25:12] – Leaving your job because you’re working for a toxic person isn’t always easy, Aaron points out, and acknowledges that there are certain circumstances where you may need to stay for a while.
  • [27:49] – Stephan talks about a recommendation that he got from Dr. John Demartini for the hiring process.
  • [30:15] – Aaron talks about the StrengthsFinder test.
  • [32:09] – We learn about the difference between earning money and creating money.
  • [35:23] – What’s better: trying to do your side hustle and turn it into a business while you’re still employed, or quit your job and throw yourself into your business venture?
  • [40:02] – Aaron discusses one of his exercises for increasing your deal size.
  • [42:11] – We hear three pieces of advice for someone who is looking to go to the next level in their life.
  • [44:37] – Where can listeners get in touch with Aaron to learn more about him or work with him?

Links and Resources:

Your Checklist of Actions to Take:

☑ Be proactive and make things happen. Goal setting is key but putting things into action accomplishes far more.

☑ Don’t wait for others to initiate on helping me. Asking for help is good but take the lead and find ways to improve my skill and work performance.

☑ Take ownership of my work. Make sure to give 100% in whatever I do for the sake of my name and integrity.  

☑ Don’t dwell too long in a toxic situation. Toxic colleagues, bosses or clients can be inevitable but it’s still my choice on how much to tolerate.  

☑ Get to know my team and help them get to know themselves through personality tests such as StrengthsFinder, DiSC and Myers-Briggs.

☑ Stay hungry for progress and knowledge. Continue to learn and find ways to optimize my personal and professional life.

☑ Get out of my comfort zone. Great things happen when I take a leap of faith and just do what I’ve always wanted.

☑ Find my passion and keep doing what I love. Success occurs when I don’t feel like it’s work because I’m living my dream.

☑ Write a bucket list of things I want to do before I die. There is power in visualization and in thoughts becoming a reality.

☑ Block time off on my calendar and spend time with what’s important – my family, a hobby or some alone time.



S: This episode number 143 is all about lifestyle design both for business owners and employees. Consider this, most employees are renting their jobs. You’re going to learn all about this. You’re also going to learn how employees can have emotional ownership—if not financial ownership—and how to tell the difference between complainers and toxic people, and then what to do about it. Our guest today is Aaron Ross. He’s the author of From Impossible to Inevitable and Predictable Revenue often called the sales bible of Silicon Valley. Aaron is married with 11 children–mostly through adoption and keeps a 25-hour work week. He’s co-founder of Predictable Revenue–the outbound success company and also co-founder of predictableuniversity.com. Aaron, welcome to the show.


A: Thanks, Stephan.


S: Let’s talk about, first of all, a little bit about your background. It’s kind of awesome and a little bit surprising that you have so many kids. If you could share a little bit about that story, that’d be awesome.


A: I think a lot of people are shocked to find out that we have nine kids. It’s just not that common anymore in big cities or for people in the tech space or in the business space, in general. It’s not that common at all. Leave that shocked look.


S: I bet. Tell us a bit more about the story of how that happened and how you managed that with your business and all the cool stuff that you’re doing out in the world.


A: I do have a business, Predictable Revenue, there’s a couple of offshore side businesses. I have to work and make money like most people. A lot of people know me from the Predictable Revenue book and the fact that helped build the Salesforce.com sales machine. I started at Salesforce early, but not early enough, so I do have to work. Building a family wasn’t something were we thought, “Okay, how much money do we have?” and “How many kids can we have?” with that budget. It was a lot more along the lines of, “We want to have kids.” We didn’t start with an idea of having a big family, but along the way, it felt right, we added people to the family then we figured how to make money later to support it because it’s expensive. We spend more per month on the family because we’re in West LA than my wife used to make in a year as an executive assistant.


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