Episode 139 |

The Art of Social Engineering with Jordan Harbinger

Professional talk show host @JordanHarbinger is talking about how he was able to use his network and migrate his audience to his new platform on today’s @OptimizedGeek Click To Tweet


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This Week’s Guest:

Believe it or not, it’s possible to use social influence without feeling guilt or wrongdoing. The key is to use social influence for the good of everyone. You can make people do what you want, as long as what you want them to do is beneficial for them. The key to ethically influencing people is to leave everything (and everyone) better than you found it. Make sure that you aren’t rationalizing the things you desire if they aren’t actually good for the other people involved.


Today’s guest is an expert on influencing people. In fact, his ability to talk his way into (and out of) just about any situation saved his life after he traveled through war zones and was kidnapped twice. Jordan Harbinger hosted the Art of Charm podcast for 11 years, and recently began his new adventure, The Jordan Harbinger Show. This show is already in the iTunes top 100 after just a few weeks! Jordan is fascinated by influence and he has interviewed world-famous people at the top of their fields to discover their untapped wisdom.

Find Out More About Jordan Here:

Jordan Harbinger
Jordan Harbinger on Twitter
Jordan Harbinger on LinkedIn
Jordan Harbinger on Facebook
The Jordan Harbinger Show

In This Episode:

  • [03:01] – Jordan starts things off by talking about his background in social engineering and social influence.
  • [06:54] – We hear the story of what happened once Jordan decided, as a teenager, that he would find a real criminal for the police.
  • [10:03] – What was the next step for Jordan after these exploits?
  • [14:01] – Jordan talks about how social engineering came into play in the activities he has been talking about.
  • [19:59] – Stephan and Jordan talk about Stuxnet, which infiltrated the Iran nuclear facilities with malware.
  • [21:25] – Jordan discusses applying social influence and social engineering to marketing, specifically to online marketing.
  • [25:45] – We hear an example of Jordan applying his skills at persuasion in a sales and marketing context that has a good result for him, but is also ethical because it’s good for the other people involved.
  • [28:12] – We move onto The Jordan Harbinger Show, with Jordan discussing some of the challenges involved in starting over.
  • [30:10] – What is Jordan doing to migrate fans of the Art of Charm podcast over to his new show?
  • [34:28] – Jordan talks about some of the amazing things that someone has done on his behalf after starting his new show. He and Stephan then talk about why people at the bottom and top tend to be helpful, while those in the middle are often jaded and less interested in helping others out.
  • [39:56] – In business, you often see a lot of cases where someone who seems popular among their audience is less popular among their peers for lots of little reasons.
  • [42:59] – Stephan talks about Jay Abraham’s concept of preeminence. He then shares a story about the benefits of doing things without the expectation of getting anything in return.
  • [45:19] – If you’re playing the game right, you will win both short-term and long-term, Jordan points out.
  • [46:24] – Who has been Jordan’s biggest guest since starting the new show?
  • [48:12] – We hear about some of the guests who Jordan is planning or hoping to have on his show in the future.
  • [51:22] – Jordan shares a piece of advice that he wants to make sure listeners understand.
  • [54:58] – How can people get in touch with Jordan to work with him or learn more about what he does?

Links and Resources:


Your Checklist of Actions to Take:

☑ Find my passion and learn as much as possible to master a skill that I love. Eventually, I can turn that skill into something profitable.

☑ Make it an objective to help people, alleviate their worries and give them solutions. This is what running a business should be about.

☑ Evaluate whether or not I’m making progress in life. Consider if what I’m doing is improving my current and future situation.

☑ Don’t hesitate to ask for help. Accept my limits and understand that a little help from others goes a long way.  

☑ Don’t burn bridges. The people I meet and the networks I build are great resources for collaboration and support.

☑ Don’t expect anything in return when I do a good deed. The Universe will repay me.

☑ Aim for a sustainable business. Always base my business decisions on the long-term projection of the company.  

☑ Act as if someone is always watching. Having integrity speaks so much about who I am as a person and as a business

☑ Practice the non-verbal first impression. Use my actions and physical appearance to influence how people will perceive me.

☑ Check out The Jordan Harbinger Show podcast to listen to topics about business and personal development.



S: You know the expression you have to be interested to be interesting? Well, today’s guest in this episode number 139 is amazing at both. In fact, I would say he’s downright fascinating. He’s an incredible interviewer and he’s a master of influence and social engineering. Today’s guest is Jordan Harbinger. After hosting the Art of Charm podcast for 11 years, regularly in the iTunes’ top 50 and downloaded over 4 million times a month, the critically-acclaimed Jordan Harbinger begins his new adventure, The Jordan Harbinger Show already in iTunes top 100 after just a few weeks. The Jordan Harbinger Show gets deep into the untapped wisdom of the world’s top performers from legendary musicians to intelligence operatives, a kind of classic writers to visionary change-makers. Throughout his career as a host, Jordan has interviewed the likes of Neil deGrasse Tyson, Russell Branch, Shaquille O’Neal, Simon Sinek, Tony Hawk, Larry King, Micro, and others. A former Wall Street attorney, Jordan speaks five languages and spent several years abroad, in Europe and the developing world, including South America, Eastern Europe, and the Middle East. He also has worked for various governments and NGOs overseas, travelled to war zones, and been kidnapped–twice. He’ll tell you the only reason he’s still alive and kicking is because of his ability to talk his way into and out of just about any type of situation. Jordan, it’s great to have you on the show.


J: Hey, thanks for having me on here, man. I appreciate it and thank you for the book when we last met. It’s quite intimidating but it so far got some pretty useful stuff in there. It’s clear you know what you’re talking about when it comes to your subject matter, I’ll put it that way.


S: Thank you so much. Did you take my advice and start with Chapter 7 on Content Marketing?


J: I did and it was a while ago and I remember thinking, “If you want us to start with Chapter 7, why isn’t it in Chapter 1?”

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